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Founded in 1914, the Toro Company has transformed the way homeowners and professionals care for their outdoor environments. Through Toro Company's steady innovation, strong customer relationships, and a strong sales, service, and support network, Toro continues to meet the ever changing needs of professional customers and homeowners alike.
Toro currently markets its products under the brand names: Toro, Pope, Lawn-Boy, Lawn Genie, Exmark, Irritrol Systems, and Hayter. These brands diversely cover all of Toro's products from consumer and commercial mowers to garden maintenance solutions and irrigation systems.
Though Toro was originally geared towards the consumer market, CEO Kendrick Melrose shifted the company's focus in the 1990s to focus on "professional maintenance markets" where now almost 70 percent of the company's sales come from.
